Google officially goes mobile

In 2010 Google CEO Eric Schmidt took to the stage at Mobile World Congress and warned web designers to start focusing on mobile web design instead of desktop. He made it clear that the reign of the desktop website was coming to an end.

Cut to April 2015 when Google started implementing its first major mobile algorithm change - a site’s mobile friendliness would play a key role in the way it is ranked, and sites that are not mobile optimised will appear lower down on Google’s search pages. With mobile search growing at 10x the rate of desktop, businesses that don’t have mobile ready site stood to lose up to a third of their traffic.

That was 2015. Here we are, 2018, and Google just announced the next major mobile algorithm change. Starting July 2018 Google is implementing mobile-first indexing. Up until now, when Google’s bots scanned or indexed a website, the actions of desktop-based users carried more weight than any others. This is about to change. “To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.

We tend to forget that Google is a business too. Their product? Delivering the most relevant content for the user’s search. Today, mobile users outnumber desktop users, so Google is going to make sure it serves content they know is easy to consume on mobile, first. They’re simply busy improving their service as a business.

Project Template

So what are the things Google is looking:

  • Your mobile site’s usability - how many taps or scrolls it takes to complete a particular task.
  • Button size and clickability.
  • Compressed (smaller/faster loading) images.
  • Ease of switching from mobile back to desktop.
  • Larger fonts - easy to read on a small screens.
  • How easy it is to find info.

What are the risks of not making my business mobile-first?

  • It’s likely that you’ll start seeing your website metrics flounder.
  • At some point you’ll notice your competitors are pulling ahead.
  • If you are running Pay Per Click (PPC) ad campaigns, chances are you’ll see an increase in price per click.
  • If your site sits lower in the Google rankings it’s simply hard to find, resulting in less business.

“Either upgrade or face bankruptcy” Forbes

Project Template

Where do I start?

Six Clicks mobile sites are a quicker build than a groundup new site and can be linked to your existing online business site, if you have one. What’s even better is the fact that you don’t need any coding or design experience to build a Six Clicks site.

Our mobile templates have been built with Google’s best practice in mind. All you have to do is add your business details.

Remember, once completed, you will have extended your brand’s reach and your new site will not only serve all internet users but possibly, most important, your online enterprise as well.

Google’s message is loud and clear. If you have an existing website and you haven’t prioritised the mobile version it’s time to join the revolution. People are no longer bound to desks, shopping, browsing, playing on desktop PCs and Google’s research backs that up.

  • 91% of smartphone users turn to their phones for ideas while doing a given task.
  • 82% of smartphone users say they use search to find local businesses.
  • 76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of these searches result in a purchase.
  • 90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping