Google officially goes mobile
In 2010 Google CEO Eric Schmidt took to the stage at Mobile World Congress and warned web designers to start focusing on mobile web design instead of desktop. He made it clear that the reign of the desktop website was coming to an end.
Cut to April 2015 when Google started implementing its first major mobile algorithm change - a site’s mobile friendliness would play a key role in the way it is ranked, and sites that are not mobile optimised will appear lower down on Google’s search pages. With mobile search growing at 10x the rate of desktop, businesses that don’t have mobile ready site stood to lose up to a third of their traffic.
That was 2015. Here we are, 2018, and Google just announced the next major mobile algorithm change. Starting July 2018 Google is implementing mobile-first indexing. Up until now, when Google’s bots scanned or indexed a website, the actions of desktop-based users carried more weight than any others. This is about to change. “To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.”
We tend to forget that Google is a business too. Their product? Delivering the most relevant content for the user’s search. Today, mobile users outnumber desktop users, so Google is going to make sure it serves content they know is easy to consume on mobile, first. They’re simply busy improving their service as a business.